![]() ![]() We hope the above WeChat Official Account information is helpful to you. Since you have appointed a company in China to apply for your account, you can only receive payment in RMB and the money can only be transferred to the agency’s bank account.WeChat may reject an ad application if the advertising content does not match the industry of the Official Account owner.Since the agency’s business license is in a different industry than your business, it may cause consumer suspicion.The ownership of the Official Account belongs to the agency, which lacks flexibility and autonomy.If you plan to set up a company in China, you can transfer your accounts and followers directly to your new company’s Official Account. Accounts can be transferred to other companies in China.While the Official Account can display the brand name, company description and logo, the agency name will be shown as the owner of the account on the account profile page. In addition to applying for an Official Account directly as an overseas company, you can also appoint an agency that is already registered in China to help create an account for you. Option 2 – Application with the support of a company with business registration in China WeChat Official Account has a limited API interface for overseas accounts.Overseas company’s account cannot be transferred to another company. ![]() RMB300), and there are no refunds for unsuccessful applications Application fees are more expensive than those for Chinese companies (USD99 vs.Cross-border payments can be received directly without having to apply for a bank account in China.WeChat ads can be placed (except for specific industries).Applying with your own brand can increase confidence of potential audience/customers Users can see the legal name of the owner of the Official Account on the profile page.The company owns the account directly, there is no risk of being hijacked by an agency.If you need to use a trademark, you need to provide a certificate of trademark registration or trademark license.ID card of the administrator/company contact person (passport/driver’s license is acceptable front and back).Administrator’s mobile phone bill (if mobile phone bill is not available, company office phone bill or bank statement can be uploaded).Business Registration Certificate or Certificate of Incorporation.Required documents (scanned color copies): By using an overseas company to apply for an Official Account, the account administrator can be a non-Mainland Chinese person, making the management more autonomous and secure. Although the official application process takes about seven to fifteen days to proceed, according to our experience, it can take as short as two days. The company in application for the account will need to go through a third-party reviewer authorized by WeChat and pay a USD$99 verification fee. In the case of an overseas company applying a WeChat Official Account, an overseas business license is required as identity proof. Option 1 – Application by an overseas company or agent directly Secondly, any companies with Chinese business registrations can set up an Official Account for the overseas company under their business license. Firstly, an overseas company or agent can apply directly for the overseas company in need of an Official Account. There are two ways to apply a WeChat Official Account for overseas brands. As the most popular online marketing platform in China today, it is essential for overseas brands to get into the China market by applying a WeChat Official Account to build up their brand images and increase their exposure in China. ![]()
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